How to Create Ebooks With iBooks Author
Ebooks are an effective marketing tool for both B2B and consumer businesses. They can position you as a thought leader, educate people on valuable professional skills and also help you make a profit. Plus, they can be produced much more quickly than printed materials.
To start creating an ebook, decide what the goal of your book is going to be. You can use an ebook as a lead magnet (email exchange in return for content) or as a sales tool (promotion of a product). The ebook topic should be related to your target audience and industry, and it should solve a problem that they face.
Next, research the existing print and digital books on your subject. Using keyword research tools can help you see what topics and keywords are trending for your topic. This is an important step because it will let you know if there is a market available for your book.
Once you’ve chosen your subject and format, begin creating your eBook with iBooks Author. iBooks Author creates beautiful ebook templates that can only be sold on the Apple iBooks Store. However, it can also create ePub files that can be used on most e-readers, including the Nook from Barnes and Noble and the Kindle from Amazon. Alternatively, you can use Adobe InDesign for more advanced layout and design. This software program requires a more rigorous learning curve but offers unparalleled design precision.